television advert analysis

What is the advert for?

This is advertising a soft drink that is brewed originally in Scotland, and is associated mainly with the people of Scotland, with some drinkers else where is the United Kingdom.

Who is the target audience?

Demographics

Thee demographics for Irn-Bru is prodomitantly scotland, and the people of scotland, with adverts sometimes played else where in the UK.


The primary demographics for this are people in their young adult lives, in and around Scotland and the isles. The reasoning behind the age range is partly due to the design of the adverts, and the style in which they are done. Content in these adverts are very adult orientated even though the advertverts are not implimented in to the schedual after the nine o'clock watershed.


The secondary demographic, falls for people around teenage years, but also adults and people living outside of Scotland, with adverts also playing around England, Wales, and Ireland. The demographic age range here is for the ages who will be drinking a lot of fizzy drinks, or the occasional fizzy drink.

Psychographics

The pyschographics for this advert would be for, people around the age of +16, this is the main target for adverts, but also the age most accociated when it coems to drinking this form of drink. The adverts are targeted towards a mature audience, and due to 16+ being of understaning when it comes to adult matters in school, and the main time that these adverts are on, people of this age range will still be watching TV.

When was the advert aired/when would you expect it to be aired?

Thee Irn-Bru adverts are prodominatly aired around pre to post-watershed, this is due to the nature of the conentent, and the some what explicit nature. The times that it would mainly be aired is around 7pm, around mid evening.


I would have expected the adverts to be played around, a later time of day depending on the content in the advert, with some being played around mid day. Due to the content in most adverts and that they are not recomended for younger audiences i would have thought the irn bru adverts would be after the watershed.

What form does the ad take?

This advert that i am using, starts off with a happy astetic, with a grandmother heading out on her mobilety scooter. When the advert continues on we see the grandmother turn her hat in to a balaclaver and do a "smash &  grab" on a store, as she drives around the store like the mall chase seen in "Blues Brothers".

What style is the ad/what persuaion techniques are used?

The advert its self is quite humorus, as it follows a grandmother going out on her way, with her mobility vehicle, the turns in to a surreal humor where the grandmother lets down her hat to turn it in to a balaclavar.

Does the ad follow AIDA? if so, how?

• Awareness, this advert only raises awareness to the fact the drink is avalible in anystore, country wide, and the fact it is a confidence fizzy drink, due to the adverts.

• Intrest. The intrests that this advert draws in, is the intrest to why the grandmother would steal a basket full of the cans, this makes people belive that it is a sort after drink.

• Disire, shown in this advert is the grandmother desiring to steal the drink from thee convienience store, unsure why but it shows a way that people disire the drink they would go out of their way to get the drink.

• Action, the action taken in this advert is a humours way of theft with the form of driving in to the shop, almost like the mall chase scene in "Blues Brothers". The advert gets others to take action by beliving the drink is something great, and wanting to go out and get it, the next time they shop.

Discuss the characteristics of products/services:

• Benefits offered

The advert doesn't show really any benifits, apart from in some adverts, a way to be more confident in life, but in this advert it shows nothing.

• Advantages over similar

The advert shows no advantages, it was mainly used to draw people in due to the humor, and a way to get people to remember the drink with the humorus adverts, and hopefully buy it.

• USP

Not too sure that the advert shows any of this, due to the style of the advert.

• Lifestyle appeal

The product of Irn-Bru, does not show any life style appeal in the advert or infact in any advert, due to this there is not evidence of a lifestyle appeal.

• Brand identity

The brand identity of Irn-Bru is one realted mainly to the Scottish population, with thouse who drink it outside of Scotland. The identity of the brand is with the colour scheem of the drinks logo, of orange and blue, with white bold letters reading "Irn-Bru", along with the slightly copper orange looking drink, that it contains.

Who is responsible for regulation this advert?

1. OFCOM
2. ASA/CAP

Analyse the codes and conventions of the advert's construction

• Mise-en-scene, public places and private: House (private), Highstreets & shop (Public).

• Angles, used in this advert are as listed, Eye level, Worms eyes (low), following a low down wide angle.

• Shot types, framing & composition. Frames change manicly, the shot types are of wide and close allowing us to see the scene but also the face exsprecions.

• Camera movement, slow keeping in speed with the mobility scooter.

• Lighting, dark, black and white to keep it with the shady practice of theft.

• Editing, close cuts, keeping the key parts in and taking out any scene that would lead to a dul advert.